Managing Brand Equity

Autor: David A. Aaker

book
Kategorie: Obchodní strategie
Naše cena: 41.97 EUR (cca 1018 Kč)
(cena aktualizována 26.02.2026)

Doprava zdarma do České republiky a na Slovensko více

Komentáře čtenářů a knižní recenze: Amazon

Objednat

Společně s touto kniho zároveň doporučujeme tyto knihy:

Strategic Market Management
Cena: 1158 Kč

Value Proposition Design
Cena: ~~769 Kč~~ 733 Kč

Brand Leadership: Building Assets in an Information Economy
Cena: 482 Kč

Developing Business Strategies
Cena: ~~1400 Kč~~ 1137 Kč

Knihy z kategorie Obchodní strategie

Více než knih

Big Bucks! Cena: 10.94 EUR cca 265 Kč Podrobnosti o knize	The Eddie Stobart Story Cena: 14.70 EUR cca 356 Kč Podrobnosti o knize
The Greatness Guide: One of the World's Top Success Coaches Shares His Secrets to Get to Your Best Cena: ~~17.55 EUR~~ 16.46 EUR ~~cca 426 Kč~~ cca 399 Kč Podrobnosti o knize	Flip: How to Survive and Thrive by Turning Your Business on Its Head Cena: 15.12 EUR cca 367 Kč Podrobnosti o knize
What Would Google Do? Cena: 24.33 EUR cca 590 Kč Podrobnosti o knize	Edge: What Business Can Learn from Football Cena: 24.33 EUR cca 590 Kč Podrobnosti o knize
Edge: Leadership Secrets from Footballs's Top Thinkers Cena: 11.97 EUR cca 290 Kč Podrobnosti o knize	Edge: What Business Can Learn from Football Cena: 21.08 EUR cca 511 Kč Podrobnosti o knize
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies Cena: 18.82 EUR cca 456 Kč Podrobnosti o knize	Green and Prosperous Land: A Blueprint for Rescuing the British Countryside Cena: ~~22.60 EUR~~ 14.75 EUR ~~cca 548 Kč~~ cca 358 Kč Podrobnosti o knize
Noise Cena: 40.58 EUR cca 984 Kč Podrobnosti o knize	Noise Cena: 27.57 EUR cca 669 Kč Podrobnosti o knize
Noise Cena: ~~16.85 EUR~~ 0.00 EUR ~~cca 409 Kč~~ cca 0 Kč Podrobnosti o knize	Noise Cena: 14.95 EUR cca 363 Kč Podrobnosti o knize
The Real Life MBA: The No-Nonsense Guide to Winning the Game, Building a Team and Growing Your Career Cena: ~~17.43 EUR~~ 16.65 EUR ~~cca 423 Kč~~ cca 404 Kč Podrobnosti o knize	What You Do Is Who You Are: How to Create Your Business Culture Cena: ~~23.26 EUR~~ 21.29 EUR ~~cca 564 Kč~~ cca 516 Kč Podrobnosti o knize
What You Do Is Who You Are: How to Create Your Business Culture Cena: 24.33 EUR cca 590 Kč Podrobnosti o knize	Managing Brand Equity Cena: 41.97 EUR cca 1018 Kč Podrobnosti o knize
Thinking in Time: The Uses Of History For Decision Makers Cena: 24.76 EUR cca 600 Kč Podrobnosti o knize	Defying the Crowd: Where Good Ideas Come from and Why Only Some Succeed Cena: 29.19 EUR cca 708 Kč Podrobnosti o knize