Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Autor: Adam Morgan

Knihy
hardback
Kategorie: Business & Management
Kategorie: Prodej a marketing
Kategorie: Reklamní
Kategorie: Průzkum trhu
Nejprodávanější kniha našeho knihkupectví!
Běžná cena: 30.36 EUR (736 Kč)
Sleva: -5 %
Naše cena: 28.63 EUR (cca 694 Kč)
(cena aktualizována 12.11.2025)

Doprava zdarma do České republiky a na Slovensko více

Komentáře čtenářů a knižní recenze: Amazon

Objednat

Společně s touto kniho zároveň doporučujeme tyto knihy:

Truth, Lies and Advertising
Cena: 1073 Kč 870 Kč
Branded Entertainment
Cena: 509 Kč
Perfect Pitch
Cena: 710 Kč 689 Kč
The Pirate Inside
Cena: 650 Kč 344 Kč

Knihy z kategorie Průzkum trhu

Více než knih

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

Knihy

Cena: 13.57 EUR
cca 329 Kč

Podrobnosti o knize

The Hour Between Dog and Wolf: Risk-Taking, Gut Feelings and the Biology of Boom and Bust

Knihy

Cena: 14.46 EUR
cca 351 Kč

Podrobnosti o knize

Consumed: How We Buy Class in Modern Britain

Knihy

Cena: 13.48 EUR
cca 327 Kč

Podrobnosti o knize

Punters: How Paddy Power Bet Billions and Changed Gambling Forever

Knihy

Cena: 24.11 EUR
cca 584 Kč

Podrobnosti o knize

PUNTERS: How Paddy Power Bet Billions and Changed Gambling Forever

Knihy

Cena: 16.62 EUR
cca 403 Kč

Podrobnosti o knize

Punters: How Paddy Power Bet Billions and Changed Gambling Forever

Knihy

Cena: 12.41 EUR
cca 301 Kč

Podrobnosti o knize

Building Strong Brands

Knihy

Cena: 31.14 EUR
cca 755 Kč

Podrobnosti o knize

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Knihy

Cena: 16.25 EUR
cca 394 Kč

Podrobnosti o knize

Focus: The Future of Your Company Depends on It

Knihy

Cena: 18.69 EUR
cca 453 Kč

Podrobnosti o knize

The Power of Business En Español: 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market

Knihy

Cena: 20.89 EUR
cca 506 Kč

Podrobnosti o knize

Influence: The Psychology of Persuasion

Knihy

Cena: 27.33 EUR
cca 662 Kč

Podrobnosti o knize

The Predictably Irrational CD: The Hidden Forces That Shape Our Decisions

Knihy

Cena: 48.34 EUR
cca 1172 Kč

Podrobnosti o knize

Capitalism, Socialism, and Democracy

Knihy

Cena: 18.22 EUR
cca 442 Kč

Podrobnosti o knize

Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation

Knihy

Cena: 20.53 EUR 0.00 EUR
cca 498 Kč
cca 0 Kč

Podrobnosti o knize

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

Knihy

Cena: 30.54 EUR
cca 740 Kč

Podrobnosti o knize

The Thank You Economy

Knihy

Cena: 40.22 EUR
cca 975 Kč

Podrobnosti o knize

The Upside of Irrationality: The Unexpected Benefits of Defying Logic

Knihy

Cena: 19.24 EUR
cca 466 Kč

Podrobnosti o knize

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and Home

Knihy

Cena: 12.85 EUR
cca 311 Kč

Podrobnosti o knize

Shiny Objects: Why We Spend Money We Don't Have in Search of Happiness We Can't Buy



Cena: 32.60 EUR
cca 790 Kč

Podrobnosti o knize

Blind Spot: Why We Fail to See the Solution Right in Front of Us: How Finding a Solution to One of the World's Greatest Mysteries with the Verifier Method Changes the Way We Approach Success



Cena: 32.86 EUR
cca 797 Kč

Podrobnosti o knize