620 Kč - Gerald Zaltman, Gerald Zaltman, Lindsay H. Zaltman: Marketing Metaphoria

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Autor: Gerald Zaltman, Gerald Zaltman, Lindsay H. Zaltman

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Kategorie: Prodej a marketing
Kategorie: Průzkum trhu
Kategorie: Social Research & Statistika
Naše cena: 35.88 EUR (cca 873 Kč)
(cena aktualizována 30.01.2026)

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