Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Autor: W. Chan Kim, W. Chan Kim, Renée Mauborgne

hardback Kategorie: Business & Management Kategorie: Průmysl & Industrial Studies Kategorie: Obchodní strategie Kategorie: Management & Vedení techniky Kategorie: Prodej a marketing Kategorie: Development Economics Kategorie: Development Economics Kategorie: Vedení Rozhodování Kategorie: Management: Vedení a motivace Kategorie: Průzkum trhu Nejprodávanější kniha našeho knihkupectví! Naše cena: 28.16 EUR (cca 692 Kč) (cena aktualizována 26.07.2025) Doprava zdarma do České republiky a na Slovensko více Komentáře čtenářů a knižní recenze: Amazon

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